For my design, I created a 4x7 box of circles that fit into a rectangle shape. I
kept a consistent rectangle shape because I wanted all of my letters to be the same shape. I then, went through and eliminated circles to create the letter outline. The guides I used for the uppercase letters were a little different than what I used for the lower case. This allows the uppercase letters to have a very similar design and the lower case to have a similar design as well but on a smaller scale. I experimented with adding serifs to my modular typeface but in the end I felt that a sans serif was best for the design I was going for.
I would describe my typeface as cloud-like. This is essentially the design I wanted to create when I started so I am happy with the result. I wanted the letters to be easy to read but creative and fun. I think this would be well suited for event posters or headers. This is because it is easy to read but will also catch attention of viewers. I think the most important principle of the gestalt grouping is similarity. The process that I used to create each letter, allowed me to make a consistent font type. Each letter follows the same guidelines making the similarity very clear.
In order to create a family of letters that belong together, I used a lot of elements in illustrator to keep each one consistent. I used the grid and guidelines on Illustrator to make sure each circle was placed perfectly and evenly apart. The grid tool was very helpful for me to space out the ascenders, descenders, cap height, and x-height. Each capital letter is based off of a height of 7 squares from the grid tool and width of 4 squares. For lowercase letters the height is based off of a height of 5 squares and a width of 4 squares. The ascenders and descenders had a height of 2 squares for both. The snap to grid tool was very helpful in this section and allowed me to confidently space each circle for the making of each letter. Once the placements were done, I started to create the letters based off of the guides I had created. Once all of the circles were in the place I liked, I created an offset path of the circles in order to give each letter a ‘bubble’ look. The offset path expanded the circles so they would overlap and create more of a cloud look. Due to the way my letters were created, I believe all my letters have a very similar weight, contrast, width, and posture. In some cases for lower case letter the
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